{"id":221,"date":"2024-02-19T19:04:55","date_gmt":"2024-02-19T19:04:55","guid":{"rendered":"https:\/\/webxican.com\/?page_id=221"},"modified":"2024-08-06T13:04:08","modified_gmt":"2024-08-06T19:04:08","slug":"marketing-digital-y-anuncios-pay-to-play","status":"publish","type":"page","link":"https:\/\/webxican.com\/en\/marketing-digital-y-anuncios-pay-to-play\/","title":{"rendered":"Marketing Digital y Anuncios Pay to Play"},"content":{"rendered":"

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PUBLICIDAD<\/p>\n

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Orgullosamente mexicanos<\/p>\n

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El objetivo principal del MARKETING DIGITAL es el promover la informaci\u00f3n de una empresa a trav\u00e9s de ofertas por medio de plataformas digitales con opciones de pago por vistas o exposici\u00f3n org\u00e1nica.<\/p>\n

Hoy en d\u00eda es esencial el estar dentro de la oferta en una plataforma de anuncios digitales pagados y no pagados, esto marca la diferencia ante la competencia al ir un paso adelante en cuanto a exposici\u00f3n de productos y servicios.<\/p>\n

Todos los rubros y negocios por entidad tienen caracter\u00edsticas distintas en cuanto a vistas, interacciones, p\u00fablico y sobre todo inversi\u00f3n total. Es importante encontrar el punto de equilibrio para una empresa tomando en cuenta que para competir debemos de pensar en el PAY TO PLAY que es simplemente “Pagar para que nos vean” y de esta manera tambi\u00e9n saber que el que paga m\u00e1s, m\u00e1s oportunidades tiene de ser visto.<\/p>\n

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1. OBJETIVO<\/p>\n

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An\u00e1lisis de rubro + segmentaci\u00f3n + cliente objetivo<\/p>\n

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2. NEEDS<\/p>\n

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Revis\u00f3n de necesidades + presupuesto<\/p>\n

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3. TEST<\/p>\n

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Creaci\u00f3n de campa\u00f1as + test segmento y presupuesto<\/p>\n

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4. GR\u00c1FICAS<\/p>\n

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Entrega mesual de avances e inversi\u00f3n por campa\u00f1a.<\/p>\n

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5. AJUSTES<\/p>\n

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Presupuesto + segmento de las campa\u00f1as<\/p>\n

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4. PROTOCOLOS<\/p>\n

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Actividades de seguimiento y acciones de trabajo constantes<\/p>\n

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PUBLICIDADOrgullosamente mexicanosEl objetivo principal del MARKETING DIGITAL es el promover la informaci\u00f3n de una empresa a trav\u00e9s de ofertas por medio de plataformas digitales con opciones de pago por vistas o exposici\u00f3n org\u00e1nica. Hoy en d\u00eda es esencial el estar dentro de la oferta en una plataforma de anuncios digitales pagados y no pagados, esto […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"difl_page_category":[],"class_list":["post-221","page","type-page","status-publish","hentry"],"yoast_head":"\nMarketing Digital y Anuncios Pay to Play - WEBXICAN<\/title>\n<meta name=\"description\" content=\"Marketing Digital, creaci\u00f3n de anuncios en Google, Youtube, Facebook, Instagram y Bing, como principales medios de comunicaci\u00f3n Pay to Play.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webxican.com\/en\/marketing-digital-y-anuncios-pay-to-play\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Digital y Anuncios Pay to Play - 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